Department of Computer Science, Faculty of Science and Defence Technology, Universiti Pertahanan Nasional Malaysia, Kem Perdana Sg Besi, Kuala Lumpur, Malaysia

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Abstract—This paper presents a mathematical modelling approach for measuring the effectiveness of mobile applications. This research considers specifically the measurements of effectiveness parameters useful to express and estimate the overall effectiveness of mobile applications usage. As a result, a new and simple mathematical-based evaluation model for measuring the effectiveness of mobile applications, namely Mobile Applications Effectiveness Measurement Model (MoAEMM), was established. The proposed method integrates 23 metrics and 8 attributes into three criterions for evaluating mobile applications effectiveness including accurateness, readiness, and completeness. The model presented not only reveals the effectiveness measurements for assessing the mobile applications, but also provide a better understanding of the relationship between these measures. In addition, the findings can be employed as a new and concrete evaluation method with which to assess the effectiveness of mobile applications usage from the perspective of mathematical-based modelling approach.

Index Terms—Evaluation method, effectiveness measurement, mathematical approach, measurement model, mobile applications.

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Cite: Amalina F. A. Fadzlah, "A New Evaluation Method for Measuring the Effectiveness of Mobile Applications: A Mathematical Modelling Approach," Journal of Computers vol. 13, no. 3, pp. 360-370, 2018.