Volume 6 Number 3 (Mar. 2011)
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JCP 2011 Vol.6(3): 441-448 ISSN: 1796-203X
doi: 10.4304/jcp.6.3.441-448

A Diffusion of Innovations Approach to Investigate the RFID Adoption in Taiwan Logistics Industry

Yu-Bing Wang1, Kuan-Yu Lin2, Lily Chang3, Jason C. Hung3
1University of Northern Virginia, Business School, Annandale, VA 22003, USA
2Spalding University, Louisville, KY 40222, USA
3Department of Information Management, Overseas Chinese University Taichung 407, Taiwan


Abstract—Logistics tasks heavily depend on reliable shipment and accurate tracking information. For this reason, logistics today have evolved into a high-technology industry. Distribution is no longer simply about moving cargo on the road or via air from location A to B, but is a complex process based on intelligent system for sorting, planning, routing, and consolidation that supports faster transportation. [1] The purpose of this study was to investigate how RFID technology was implemented and adopted in Taiwan’s logistics industry. Specifically, this study focused on the positive influence of using RFID technology on the industry and the strategical benefits the RFID system had provided to companies, which had accepted and utilized this technology. This study also aimed to determine the concern factors of adopting the RFID system into current company management systems. An integral part of this research was to develop and to empirically test a model of the adoption of RFID in the context of the logistics industry in Taiwan. Based on the concepts of Rogers [2]-- the theory of technology diffusion, this research used a questionnaire to assess Taiwan logistics companies' cognition and perspective of the relative advantage, compatibility, complexity, trialability and observability of the RFID system; as well as to assess their attitudes toward the RFID system and intentions of using the system. Research findings revealed the attributes of innovations mentioned above were significantly positively associated with the adoption of RFID. According to the research results, managerial implications and opportunities for future research were discussed in the final.

Index Terms—Radio Frequency Identification; Diffusion of Innovations Theory; Attributes of Innovations; Logistics Industry.

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Cite: Yu-Bing Wang, Kuan-Yu Lin, Lily Chang, Jason C. Hung, "A Diffusion of Innovations Approach to Investigate the RFID Adoption in Taiwan Logistics Industry," Journal of Computers vol. 6, no. 3, pp. 441-448, 2011.

General Information

ISSN: 1796-203X
Abbreviated Title: J.Comput.
Frequency: Bimonthly
Editor-in-Chief: Prof. Liansheng Tan
Executive Editor: Ms. Nina Lee
Abstracting/ Indexing: DBLP, EBSCO,  ProQuest, INSPEC, ULRICH's Periodicals Directory, WorldCat,etc
E-mail: jcp@iap.org
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