Volume 8 Number 4 (Apr. 2013)
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JCP 2013 Vol.8(4): 1011-1015 ISSN: 1796-203X
doi: 10.4304/jcp.8.4.1011-1015

A Multi-granular Fuzzy Comprenhensive Evaluation Model for E-commerce Enterprise Image

Wei Qi and Juan Chen
Department of Economics and Management, North China Electric Power University, Baoding 071003, China

Abstract—The enterprise image is the general impression that the public gets in association with an enterprise directly. In the imformation age, the emergency of e-commerce provides a new way for the construction of enterprise image by the help of network technology. However, because of its abstraction, intangiblity, and complexity, it is become diffcult to get to know the enterprise image all-round. In order to find out the disadvantages and make the enterprise image more specific, this article provided a new model, a multi-granular fuzzy comprehensive evaluation model (MFCEM). Firstly, we bulit a new evaluation index system about e-commerce enterprise image. Then, a multi-granular fuzzy comprehensive evaluation method is designed based on the theory of granular computing, which has more flexible evaluation process. Finally, we put the model into application. From the result, the MFCEM has been proved to be effective on the evaluation of e-commerce enterprise image.

Index Terms—Comprehensive Evaluation, Enterprise Image, Fuzzy, Multi-granular

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Cite: Wei Qi and Juan Chen, " A Multi-granular Fuzzy Comprenhensive Evaluation Model for E-commerce Enterprise Image," Journal of Computers vol. 8, no. 4, pp. 1011-1015, 2013.

General Information

ISSN: 1796-203X
Abbreviated Title: J.Comput.
Frequency: Monthly
Editor-in-Chief: Prof. Liansheng Tan
Executive Editor: Ms. Nina Lee
Abstracting/ Indexing: DBLP, EBSCO,  ProQuest, INSPEC, ULRICH's Periodicals Directory, WorldCat, CNKI,etc
E-mail: jcp@iap.org
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