Volume 8 Number 12 (Dec. 2013)
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JCP 2013 Vol.8(12): 3230-3237 ISSN: 1796-203X
doi: 10.4304/jcp.8.12.3230-3237

The Study of the Improvement Mechanism of the Efficiency of Social Network

Weitao Jiang, Huixian Tang
Ninbo institute of Technology, Zhejiang University, Ningbo,China
Abstract—The paper discusses the connotation and constituent factors of the efficiency of social network (ESN). Applying the theory of structural holes, the study analyzes impact factors of ESN on the structural level, the resources level and the strategic level such as structural autonomy, nonredundancy and structural holes strategy. The effect mechanism model of ESN is established according to the active routes among constituent factors and impact factors. Data collected from 266 samples is used to validate the theoretical model by the structural equation model (SEM). In the light of the result of the operation, causation and interrelation among factors is researched. Based on this, the paper gives practice propositions of raising ESN.

Index Terms—the efficiency of social network, structural holes theory, improvement mechanism, practical strategy

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Cite: Weitao Jiang, Huixian Tang, "The Study of the Improvement Mechanism of the Efficiency of Social Network," Journal of Computers vol. 8, no. 11, pp. 3230-3237, 2013.

General Information

ISSN: 1796-203X
Frequency: Monthly
Editor-in-Chief: Prof. Liansheng Tan
Executive Editor: Ms. Nina Lee
Abstracting/ Indexing: DBLP, EBSCO,  ProQuest, INSPEC, ULRICH's Periodicals Directory, WorldCat, CNKI,etc
E-mail: jcp@iap.org
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