¹Dept. of Industrial and Management Engineering, Hankook University of Foreign Studies, Yongin, Republic of Korea
²Dept. of Technology & Systems Management, Induk University, Seoul, Republic of Korea

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Abstract—This study suggests an approach to mobile application service concepts generation and evaluation with an analysis of a mobile application store database. To generate mobile application service concepts, text mining and morphological analysis are employed. Conjoint analysis is applied to evaluate them. The detailed procedure is illustrated with a case study of mobile game application service concept development by analyzing the Apple App Store. The proposed can provide service managers and designers with guidelines and implications in the real processes of mobile service concept generation and evaluation.

Index Terms—Mobile Application Service Concept, Concept Generation, Concept Evaluation, Application Store DB, Text Mining, Morphological Analysis, Conjoint Analysis

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Cite: Moon-soo Kim, Chulhyun Kim, "On the Generation and Evaluation of Mobile Application Service Concepts," Journal of Computers vol. 9, no. 3, pp. 696-701, 2014.